VINTAGE BY THE SEA FESTIVAL
Tasked with producing a visual identity for Vintage by the Sea festival, my outcomes include a range of digital and print applications. Just like a business or company, events require a visual identity, especially if they are intended to engage the public and/or attract an audience.
Conducting thorough research into vintage fonts, I recognised iconic themes which I aimed to maintain whilst keeping the identity clean and stylish. The textured quality of the selected typeface, 'Nimitz', carries the retro vision. During the research process, I also discovered the common use of patterns throughout mid century Britain. I came up with a simple 'V' shape that could be duplicated - ultimately creating a wave-like pattern which I used along with a slightly washed colour palette. This formed the start of the identity.
WE'LL HAVE SOME FUN WHEN THE CLOCK STRIKES ONE
Inspired by the vintage and retro patterns which continuously reappeared throughout my research, I extended the initial identity to create various outcomes. Ranging from digital to physical mediums, I rolled out the patterns across posters and T shirts in addition to introducing movement through motion graphics.