STICK TO YOUR GUNS
To produce a designed response to a common phrase or figure of speech.
Guns - the word often used to describe a persons muscles
I created this fact based motion piece using a recorded and scripted Voiceover which is based on resolutions that many people do not follow or give up on, especially fitness related. In each small segment, I used simple ideas to visualise the statistics listed to help the viewer fully understand the extent of the issue.